Google Ads vs. Facebook Ads: Which One Should Your Business Use in 2025?

August 12, 2025

Resilient Technologies specializes in both Google Ads management and Facebook & TikTok advertising. Let us help you craft a strategy that drives real results.

When it comes to online advertising, two major platforms continue to lead the way: Google Ads and Facebook Ads. Both have proven effective for growing an audience, generating leads, and driving sales. But which is the smarter investment in 2025? To decide, it’s important to understand the strengths and limitations of each platform and how they align with your business goals.


The Power of Google Ads in 2025

Google Ads, formerly known as Google AdWords, remains one of the most effective tools for businesses that want to reach customers actively searching for products or services. Ads appear on Google search results, YouTube, and across a wide network of partner sites.

Why Google Ads Still Work

  • Search Intent
    Google processes over 8.5 billion searches per day (Statista, 2023). That means your ads can appear at the exact moment someone is looking for what you offer.

  • Precise Targeting
    With keyword filters, geographic targeting, and audience segmentation, Google Ads ensures your message reaches the right people. For example, a small business marketing agency can target terms like “
    best local digital marketing services.”

  • Flexible Budgets
    Google Ads allows you to scale spending based on your available budget, making it accessible for businesses of all sizes.

Challenges to Consider

  • High Cost per Click (CPC)
    Competitive keywords can be expensive. Without a strong content strategy and smart bidding, ROI can suffer.

  • Learning Curve
    The platform can be complex for new users. Many businesses choose to work with experienced professionals to get the most from their campaigns.

The Rise of Facebook Ads in 2025

Facebook has evolved into a powerful advertising platform that extends beyond the Facebook app. Ads now reach users across Instagram, Messenger, and the Meta Audience Network. With over 2.9 billion monthly active users (Meta, 2024), businesses can connect with highly engaged audiences at scale.

What Makes Facebook Ads Effective

  • High Engagement
    Facebook and Instagram are great for storytelling, community building, and driving interest. Brands offering creative services, such as TikTok and Facebook advertising, often thrive here.

  • Visually Driven Content
    Ads can include carousels, videos, and interactive features, giving brands plenty of creative room to connect with users emotionally.

  • Advanced Targeting and Retargeting
    Facebook excels at finding audiences based on interests, behavior, and previous interactions. A local business can easily run hyper-targeted ads using location and engagement data.

Potential Drawbacks

  • Limited Organic Reach
    As organic visibility declines, ad spend often becomes necessary to stay top-of-mind.

  • Privacy Restrictions
    New privacy features, including iOS updates, have impacted tracking and data collection, making campaign optimization more challenging.

Google Ads vs. Facebook Ads: A Side-by-Side Look

Feature

  • Google Ads
  • Capturing high-intent search queries
  • Targeting based on keywords and user search intent
  • Platforms: Google Search, YouTube, Display Network
  • Content style: Text with optional visuals
  • Cost structure: Often higher CPC, flexible budget


  • Facebook Ads
  • Building awareness and driving engagement
  • Interest-based and behavioral targeting
  • Platforms: Facebook, Instagram, Messenger
  • Content style: Highly visual and interactive formats
  • Cost structure: Lower average CPC for visual ads



Which Is Right for Your Business in 2025?

If your goal is lead generation from active searchers
Google Ads is the better fit. It works especially well for businesses offering time-sensitive or solution-based services, such as digital marketing or consulting.

If you’re focused on building brand awareness and engagement
Facebook Ads shine when you want to reach people earlier in the customer journey. Their visual formats are great for services like website design, social media management, or lifestyle products.

If you want the best of both worlds
Many businesses combine both platforms. For instance, use Facebook Ads to promote your brand and build interest, then rely on Google Ads to capture search-driven conversions when users are ready to buy.


Key Trends Shaping Digital Ads in 2025

  • AI-Powered Optimization
    Both platforms now rely heavily on machine learning to improve ad delivery, making campaigns more efficient with less manual effort.

  • Video Continues to Dominate
    Short, engaging videos perform exceptionally well on Facebook, Instagram, and TikTok.

  • Local Campaigns Are Growing
    Businesses are prioritizing community connection through localized ads, especially with tools tied to Local SEO and location targeting.

Final Thoughts

Choosing between Google Ads and Facebook Ads comes down to understanding your business goals and your customers’ behavior. Google helps you reach people who are actively looking for your services, while Facebook helps you stay in front of your audience and build lasting relationships.


Need help deciding—or launching a high-performing campaign?
Resilient Technologies specializes in both Google Ads management and Facebook & TikTok advertising. Let us help you craft a strategy that drives real results.


Visit us to schedule your consultation and unlock your ad potential in 2025.

July 3, 2025
Digital marketing is no longer an optional strategy for small businesses; it’s a necessity to stay competitive. However, finding a digital marketing agency for small businesses that delivers results can feel like navigating a maze filled with dead ends. Many agencies promise the world only to underdeliver, leaving small businesses frustrated and strapped for resources. At Resilient Technologies , we understand the unique challenges small businesses face, and we’ve tailored our approach to make sure you succeed. But first, let's explore why most agencies fail small businesses and how we stand out. Why Most Agencies Miss the Mark 1. One-Size-Fits-All Approach Many agencies apply cookie-cutter strategies instead of customizing their services to fit a business's unique needs. Small businesses operate differently from big corporations. They need strategies like Local SEO Services that prioritize visibility in their immediate community, not generic solutions designed for global enterprises. 2. Overpromising, Underdelivering It’s common to hear agencies make bold claims about overnight success or guaranteed results. Unfortunately, this leads to unmet expectations. A quality agency avoids false promises and instead focuses on setting realistic, achievable goals based on data-backed insights. 3. Lack of Transparency Some agencies fail to provide clear reports or details on campaign performance. For small businesses making every dollar count, not knowing where their money is going can feel like throwing cash into the void. Without real-time analytics, it’s impossible to know if services like Google Ads Management are driving the results you need. 4. Ignoring the Human Element Small businesses run on trust and relationships. Agencies often overlook the importance of genuine communication, leaving business owners feeling like just another number. Whether it’s designing a social media campaign for Facebook & TikTok Advertising or creating a full branding package, businesses need partners who truly understand their goals. How Resilient Technologies Does It Differently 1. Customized Strategies Just for You At Resilient, we never believe in one-size-fits-all. Our process starts with listening. We identify your unique business needs and goals to build a customized plan, whether you need Content Strategy and Creation or a mix of services. 2. Clear, Transparent Reporting You deserve to know exactly where your money is going and how it’s performing. That’s why we provide detailed reports, real-time analytics, and insights. Whether you’re investing in Online Reputation Management or PPC campaigns, you’ll always be in the loop. 3. Relationship-Driven Service We view each client as a long-term partner, not a short-term project. With regular check-ins, dedicated account managers, and a commitment to delivering exceptional customer service, our goal is to help you grow sustainably. 4. Affordability Designed for Small Businesses With smaller budgets, small businesses can’t afford to waste a cent. That’s why our pricing and packages are designed to be both affordable and effective. For example, our website design and maintenance services ensure your site stays updated while avoiding the need to hire a full-time team. Real-World Success Stories Small Bakery Gains 250% ROI with Local SEO A local bakery struggled with low foot traffic despite offering amazing products. By leveraging Local SEO Services, we boosted their visibility on Google Maps and local searches, leading to a 250% ROI and a steady stream of new customers. E-commerce Brand Reduces Ad Costs by 30% We optimized an e-commerce store’s Google Ads Management, cutting their costs by 30% while doubling their leads. With data-driven ad targeting, their marketing dollars went further than ever before. Take the Next Step If you’re tired of digital marketing agency in Sacramento failing to deliver, it’s time to choose a partner who understands your needs. Resilient Technologies combines expertise, transparency, and a dedication to small businesses like yours. Contact us today to discuss your goals and get a free, no-obligation consultation. Together, we’ll create strategies to grow your business and maximize your marketing efforts. Discover the Resilient difference—begin now.